[Imc-alternatives] any thoughts about the site name?

[lancaster-imc at riseup.net]

But we are not talking about the name here, we are talking about the url,
the domain name. In the end nobody will care whether it is imc-alt,
alternatives.indymedia or alternativesolutionschange.indymedia.org,
because they will simply be looking at what the site has to offer. I think
simple is always the best choice with domain picking, and we need to hope
that we will reach out past the indymedia audience. Just because the url
was short, does not mean the actual name of the site is the exact same.
The url is just the key you enter to find the site. Considering things
like short term memory, if I am telling someone about the project, and all
the perks, on the streets, they will say "what is the web address?" The
simpler the url, the better for them to remember in the case neither has a
pen and paper. And there is the bumper sticker and other simple methods of
attention getting.

What I am saying is exactly related to "who is the audience?" We need to
think carefully about this. Perhaps as someone said earlier, or on
crabgrass, we should consider having a few different urls point to the
same site?

mV


> On Fri, 2008-06-13 at 03:30 -0400, Jay wrote:
>> At 6/9/2008, you wrote:
>> >I honestly think the .indymedia.org is what is making it long and
>> >cumbersome. Simply http://imc-alt.org would be a much better choice. It
>> >will be easy to remember and quick to write, etc. Our url for
>> Lancaster,
>> >PA is http://lancasterimc.org.
>> >
>> >mV
>>
>> "Imc-alt" doesn't sound intuitive to me, but maybe when we pin things
>> down we could grab "alternativesimc" or "solutionsimc" etc.  and use
>> that.
>
> OK just an idea .. but who is the audience?
>
> imc-alt for instance doesn't say anything about what the site is to
> someone not familiar with the indymedia lingo, which is fine really if
> that's who it's intended for.
>
> When you say 'alternatives.indy' what does that conjur? Solutions.indy?
> I think that says a lot more .. Change.indy? does it mean a different
> format site?
>
> Maybe having a look at the audience and task the site is intended for,
> and 'marketing' too that?
>
> my 0.0213743721 AUD worth (xchange rates ...)
>
> --
> Dave Fregon
>
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