[Imc-chicago] Workshop - Defend Price & Bottom Line in Difficult Times

[Steven Rose]

Dear Executive,

The next several months will be among the most challenging the supplier industry has ever faced. As automotive OEMs work to cut costs and right-size their businesses, suppliers will be asked to agree to some of the biggest discounts and cost downs in history. 

However, in spite of the difficult environment, there are steps that suppliers can take to hold the line on pricing and defend their positions.

Please join us for a unique sales workshop, designed specifically for automotive and heavy duty parts suppliers. 

Defending Price 

March 4 – Detroit
April 1 – Detroit
April 6 – Mexico City

Workshops in Europe:

March 18 – Paris
March 19 – Stuttgart
March 20 – Dusseldorf

Chinese and Indian suppliers can't match your quality so you shouldn't have to match their price. In the workshop, we take you through a step-by-step process that will enable you to document and present the value of your part or service compared to the hidden costs of sourcing from low -cost, low quality countries.  86 of the Top 100 suppliers in North America and 77 of the Top 100 European suppliers have attended in the past 24 months. 

Learn best practice techniques that have allowed suppliers to negotiate more effectively and defend the value of their products. Suppliers that have invested in the Defending Price training: 

• Get price premiums 50% more often than others 
• 60% report a decline in discounting 
• Are able to pass 75-99% of their raw material price increases on to their customers

Complete program information, including pricing and registration information can be found by clicking the following link:

http://www.kotlermarketing.com/resources/Defending.priceNA.pdf

To register online, click on the following 

http://www.kotlermarketing.com/sbauto.shtml

What people are saying about the program:

- The most specific and detailed program in the auto industry to unlock the current price fight on the market." - Antonio Nava, Sales Manager, Brembo Rassini

- Solid industry examples. Digs deeper than most "Value Based Sales" training. Gets into the nuts and bolts of how to really do it." – Louis J. Bogart, VP Sales & Marketing, Borg Warner Torq Transfer Systems

- This seminar provides a systematic approach. The software tool, exercises, and tips are down-to-earth and ready to use!" Dominique Burgeff, Sales Manager, Saint-Gobain

Defending one's price requires a team effort. That's why attendees include VPs, commercial directors, sales and marketing managers, pricing analysts, and engineers. 

For those suppliers that have made an effort to quantify and document the value you bring to customers, the workshop will be useful for validating what you have done and comparing your work with industry best practices. Group rates are available, but space will be limited. 

To speak to us directly, please call +1 202-331-0555 or contact us via e-mail at skim at kotlermarketing.com

Once again, complete program information, including pricing and registration information can be accessed by clicking on the link below:

http://www.kotlermarketing.com/resources/Defending.priceNA.pdf

To register online, click on the following:

http://www.kotlermarketing.com/sbauto.shtml

Best regards,

Steve Rose
Kotler Marketing Group
925 15th Street NW
4th Floor
Washington DC 20005
202-331-0555 (office)
202-331-0544 (fax)

If you do not have an interest in this event, please reply with “No Interest”
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