[Imc-chicago] Which car maker has the best prospects?

[Sarah Graham]

Dear Executive,


Which car maker has the best prospects?

The SupplierBusiness Hyundai OEM Sourcing Report 2009 edition, examines all the factors that have made suppliers rate Hyundai as having made the best improvements to their long-term prospects.

The report also identifies the corporate policies and attitudes that affect the interface with suppliers, namely supplier selection, pricing policies, approach to quality and the R&D emphasis of the Korean OEM. 

Finally, the profile describes how suppliers, which are currently on the Hyundai supplier panel, rate the OEM in a number of key areas for the business. All this will allow you to gain a clear overview and valuable insight into the reticent South Korean car maker.

The Hyundai Sourcing Report study is shipping now for €800 or $1175. 

Also available within the SupplierBusiness series of OEM Sourcing Reports 2009, are profiles on Ford, GM, Honda, Nissan, PSA, Renault, Toyota and Volkswagen. 

Each report provides a unique insight for suppliers looking to re-optimise their customer portfolio in the light of the major changes currently underway in the global automotive sector.

Each report can be purchased separately or as a package at a specially discounted price.





Hyundai OEM Sourcing Report
View Contents | Order Online          All nine OEM Sourcing Report 
           View Contents | Order Online 





Research Background

While Detroit's Big Three fight for survival and other car makers experience plummeting sales, Hyundai is boosting its market share in mature markets and continues to raise its international profile with strong volume growth in China and India.  A number of factors are at the root of the current success and strong growth prospects for the South Korean car maker.

The Hyundai group has just started benefitting from some of the far-sighted policies it has been pursuing over the last few years, but is also favoured by some more recent currency and political developments.

Supporting factors include improved quality, a product line-up which is meeting customers' preferences both in Europe and in the US,  and support from aggressive marketing and promotional campaigns. The group’s prospects are underpinned by a secure 73% share of South Korea's market, a strong and growing manufacturing presence in BRIC and ASEAN countries. Further growth seems assured by imminent free trade agreements with Europe and the US as well as the weakness of the Korea's currency.



If you would like to order a copy, you can either order online via the link above, reply to this e-mail, call us on +44 (0) 1780 481 712 or fax to +44 (0) 1780 482 383. Of course, should you have any queries relating to the report or require a sample, please contact me directly.

Kind Regards,

Sarah Graham
sarah.graham at supplierbusiness.com


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