[imc-dc-tech] CrazyEgg... click-mapping to check the effectiveness of your web site content

[Matthew Bradley]

...The free version of this software allows you to map the clicks of the
first 5,000 visitors to 1 or 2 pages (and then it stops working).

It can help one reorganize the site if you find a button or link you think
is supposed to be prominent
 is being neglected.

This is a new service. There are paid teirs too (with higher limits on
sample size and the ability apply it to all pages).

I wouldn't suggest paying for it or using it permanently in the case of DC
IMC, but using the free teir of service for a limited period of time (until
you hit the limit of 5,000 visits sample size) and then disable it may be
useful to inform the group as to what elements are getting good reaction or
poor reaction.

And then you can think about possible reasons: Design, copy-writing issues,
placement issues, number of things competeting for attention, etc. This is
really valuable information for something trained in information
architecture, but useful to anyone who approaches the information with
common sense and rational thought. It won't paint the whole picture as to
why people do or don't do something.

http://www.crazyegg.com/

Remember: this is click-mapping, not eye-tracking -- it doesn't tell you
want people are reading, just where they are taking action.

We use tools like this at my current gig.

M
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