[Imc-oxford] Why oh why are they still talking to us?
richard hering
richarddirecttv at yahoo.co.uk
Tue Mar 22 00:59:09 PST 2005
--- TSCF - Support <iscope at swing.be> wrote:
> From: "TSCF - Support" <iscope at swing.be>
> To: "MrDemeanour" <mrdemeanour at jackpot.uk.net>,
> "richard hering"
> <richarddirecttv at yahoo.co.uk>
> Subject:
> Date: Mon, 21 Mar 2005 21:08:29 +0100
>
> Mr Demeanour,
>
> Why are you always forced to help your colleague?
>
> We never reduced email to a marketing channel.
>
> The cost of advertising on TV is enormous for the
> advertiser (while this type of advertising is not
> more targeted than on the Internet); on the Internet
> it is undoubtedly weak.
>
> Of course everything has a global cost. It is the
> case of Internet advertising and of other methods as
> well. You do not want to understand that some people
> are interested in receiving some new information
> from us, that they bring support and ask for news.
> For them there is a benefit here, more than a cost.
>
> As for your insults, they do not give of you a good
> image. They give the image of someone who terminally
> does not have other arguments.
>
>
> ----- Original Message -----
> From: MrDemeanour
> To: richard hering
> Cc: iscope at swing.be
> Sent: Monday, March 21, 2005 7:47 PM
> Subject: Re: [Imc-oxford] More fun with the
> "social" capitalists
>
>
> richard hering wrote:
>
> >
> >> TV is not a democratic mean, as you need
> considerable funds to use
> >> it, as you should know.
> >
> >
> > Oh I see, by "democratic", you mean "at no cost
> to the advertiser",
> > an interesting definition.
>
> By "TV", he means "marketing channel". This is
> also what he means by
> "email". As far as I'm concerned, TV is
> substantially free, given
> suitable receiving equipment. You only need
> "substantial funds" if you
> are planning to use it as a spamming channel
> (because spamming was
> designed into that channel as a revenue-raising
> feature).
>
> Email isn't a free channel - but the spammer gets
> to offload the costs
> of email murketing onto his ISP, the recipient,
> the recipient's ISP and
> so on. This creates the illusion for the spammer
> that email is a free
> murketing channel. However he gets bitten in the
> ass by the fact that
> spam marketing makes the murketer look cheap and
> tacky, like any street
> scam-monger selling knock-off fragrances out of a
> suitcase.
> >
> >
> >> Now let's stop this "intellectually enriching"
> controversy.
>
> Yeah, it's pretty dumb, considering that spam is
> marketing for the
> terminally un-enriched, intellectually speaking.
>
> --
> Jack.
>
>
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