[Imc-uk-network] Fwd: Re: indymedia logo

[Tony]

In response to that last e-mail - here is a mail sent from Oz

cheers tony

>nick to IMC
>
>>  http://www.independent.com/indyalert/
>
>My message to Santa Barbara Independent Editor in Chief
>
>Dear Marianne Partridge,
>I have just come across The Independent 'indyalert' banner and the
>animated ((i)). I have usually associated the 'indy.... ' label with the
>citizen journalism site Indymedia.org, which is a global decentralised
>federation of citizen journalists and citizen journalist websites.
>
>The ((i)) has been a symbol used by the first Indymedia at the WTO
>meeting in Seattle in 1999, and has been adopted and incorporated in
>creative ways in the banners of Independent Media Centres (IMCs) around
>the world. It is a global symbol associated with a particular
>organisational network.
>
>Indeed, I have been contributing articles and news reports to various
>Indymedia websites since September 2000, and joined a local collective -
>Melbourne Indymedia - in 2003 becoming active as its principal features
>editor, then joining Sydney Indymedia, Climate IMC, and contributing to
>Indymedia.org and www.indybay.org.
>
>I therefore find the Santa Barabara Independent  newspaper branding of
>'indyalert' with the flashing i symbol very intriguing.
>
>Do you know that the term and the associated image could be easily
>interpreted by media users that you are part of the Indymedia Network?
>
>Perhaps there is information I am unaware of and you are applying to
>affiliate with the Indymedia Network? There is some latitude in use of
>the Indymedia brand for new collectives designing prototype sites with
>the intention to apply to join the network. But somehow this doesn't
>seem to be the case here as you seem to be an established professional
>media business.
>
>I might assume some malicious intent, but I think it far more likely you
>are operating from ignorance in using the 'indyalert' label and the
>animated ((i)) symbol. Indeed, the emergency service you offer in
>association with non-commercial community radio sounds positive, useful
>in times of emergency and contributes to community building.
>
>I am sure as a business you appreciate the importance of brand
>differentiation, and being honest about your brand with your customers
>and clients. (The internet just adds more complexity as now competitors,
>clients and customers can be from anywhere in the world)
>
>I therefore ask that you consider changing the label for the 'Indyalert'
>service and the associated image as they are already closely associated
>with the Indymedia Network.
>
>I look forward to reading your considered response, which may be
>published on (publicly searchable) Independant Media Centre (IMC) email
>lists.
>
>I am sending this on my own behalf. I am a current active journalist,
>features editor and member of Sydney Indymedia, Climate Indymedia, and
>the www-features group of Indymedia.org.
>
>Takver
>
>
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>--
>Takver
>“The world is upheld by the VERACITY of good men [and women]: they make
>the earth wholesome. They who lived with them found life glad and
>nutritious. Life is sweet and tolerable only in our belief in such
>society.” - Ralph Waldo Emerson
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