[IMC-Video] Democratic Media

Michael Eisenmenger michael at mnn.org
Sun Jul 8 14:52:01 UTC 2007


When YouTube sold to Google for 1.65 billion, that amounted to approx. 
$5000 per YouTube user. Television has always been based on the model of 
selling 'viewers' to 'advertisers', now in the online environment,  
'users' and content producers' are aggregated and sold to potential 
advertisers/marketeers.

I still believe it's better to build your own networks - no matter how 
small, otherwise you're feeding the machine that sells you.

Michael

COURYHOUSE at aol.com wrote:
> what is happening is like the googleizon  video hat was made about the 
> future.....
>  
> this is the  interesting fictional but prophetic video 
>  
> EPIC 2014 <http://www.robinsloan.com/epic/>
> You're about to watch a future history of the media by Robin Sloan and 
> Matt Thompson, with music by Aaron McLeran. Click here to watch EPIC 
> 2014! *...*
> www.robinsloan.com/epic/ - 5k - Cached 
> <http://72.14.253.104/search?q=cache:iBHcBlV2c7gJ:www.robinsloan.com/epic/+googlezon&hl=en&ct=clnk&cd=1&gl=us> 
> - Similar pages 
> <http://www.google.com/search?hl=en&safe=off&rls=GGLJ,GGLJ:2006-33,GGLJ:en&q=related:www.robinsloan.com/epic/> 
> - Note this 
> <http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLJ,GGLJ:2006-33,GGLJ:en&q=googlezon#>
>  
>  that is why of  course is good to keep your own servers on line but...
> USE THEM THE MAINSTREAM ALSO... if you an get content on there  
> remember it can be
> used to point back to your own independent server in the notes and urls
>  with he  video on their page.. ( I keep repeating myself eh?)
>  
>  
> ed
>
> In a message dated 7/7/2007 12:28:49 P.M. US Mountain Standard Time, 
> and at axxs.org writes:
>
>
>     On 06/07/2007, at 6:13 PM, steve at coanews.org wrote:
>
>     > Check out this video about saving democratic media:
>     > http://democraticmedia.ca/blog-entry/stop-big-media-takeover-video
>
>     Interesting that you chose to put a video about the big media take 
>     over on YouTube. I guess the conversation of late has been
>     discussing 
>     the fact that YouTube IS the new big media. I can't entirely explain 
>     why but activists really seem to have lowered their guard in terms
>     of 
>     using the new corporate media. Obviously it's quite different, 
>     corporate media didn't used to distribute almost anyones content but 
>     there is a quite disturbing relationship emerging where once all the 
>     corporate media did was sell our eyes to advertisers, now they take 
>     our content (and our thoughts and feelings) and our social networks 
>     and sell our labour (and eyes) to advertisers (or data mine our 
>     online personalities for marketing companies).
>
>     The new corporate media seem to be becoming even more centralised 
>     than the old version. Does any one media company dominate the global 
>     TV market to the same extent that Google/YouTube dominate the online 
>     video space? A few giant landlords are really starting to dominate 
>     this space, they give us a patch of virtual earth to cultivate our 
>     content and social networks and take the vast majority of the value 
>     for themselves.
>
>     Because we're such small fish in such a big pond we never seem to 
>     notice they are making so much money from our us, after all we got a 
>     global distribution network out of the deal and some pretty cool 
>     features alternative media aren't offering, which we're all
>     currently 
>     aware of.
>
>     That's probably a long enough rant for now. Slightly more thought
>     out 
>     thoughts along similar lines here
>     http://www.engagemedia.org/Members/andrewl/news/freebeer/
>
>     Cheers.
>     And.
>
>     > pass it on to every Canadian you know!
>     >
>     > Steve
>     >
>     > Be the first to hear about COA News features by signing up to
>     the FREE
>     > COA News
>     > Alert Service, Here:
>     > http://www.coanews.org/lists/index.php?p=subscribe
>     >
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