[imc-wellington] Fwd: [magneticfridgediary] Basic media skills course

[ksimpson at ihug.co.nz]

Basic media skills course
 
A short course on basic media skills for activists with Sam Buchanan from
the
Wildcat Anarchist Collective. 
 
Free, but koha for the space would be appreciated. Resources supplied.
Spaces
are limited. Please contact Sam at (04) 496-9615 (at work) or
quackysam at hotmail.com for information or to reserve a space.
 
Objectives 
 

To introduce participants to some of the ways we can work with the media;


To increase people’s skills and confidence to be proactive in doing media
work and in responding to media interest;


To encourage collectives to use the media to build both their own public
profile and public support for the work they are doing

The workshops will focus on essential skills, particularly those needed to
write an effective press release. We will look at formats, snappy
headlines,
editing and avoiding common mistakes.
 
The workshops will also briefly cover how to distribute releases to the
media,
how journalists perceive different stories, managing journalists, sounding
intelligent on radio and TV.
 
Sessions
 
6 – 8pm on Wednesdays at Oblong, Left Bank Mall, off Cuba Street.
 
One - November 12th
·               Introduction 
·               Writing press releases
·               Headlines and intros

 
Two – November 19th
·               Distribution methods
·               Managing journalists
·               Common mistakes and how to write a really bad press
release
 

Three – November 26th
·               Radio and TV
·               Typography
·               Sub-editing
 
Those attending all sessions will qualify for the entirely useless Wildcat
International School of Business and Communications Studies Media
Certificate.

Sam Buchanan is a qualified journalist, currently working as a
communications
manager for the Council for International
Development............................................................ 
And he gave it for his opinion, that whoever could make two ears of corn,
or
two blades of grass, to grow upon a spot of ground where only one grew
before,
would deserve better of mankind, and do more essential service to their
country,
than the whole race of politicians put together. - Jonathan Swift, A Voyage
to
Brobdingnag.
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